As an event host, you are well aware that there are so many moving pieces. What makes a great event host is the ability to think ahead. The ability to anticipate how their event configuration will impact event operations after going live and how to craft the event with these factors in mind.
A key factor for a vast majority of event hosts is communications and this is certainly something you will want to think about during the event build process.
OK let's start with the obvious. In order to send an email..... you need a recipient. The recipient thereby needs AN EMAIL ADDRESS!!
Seems pretty straightforward and it is; however, this detail (as big as it is) can get lost in the weeds. There are a few very effective registration methodologies we offer that don't require registrants to input an email address.
A great way to allow quick and easy registration is the sub-account method. This allows a master account email address to input multiple registrants underneath them. While this is useful, it doesn't require an email address from each individual sub-account; thus, all email communications would be sent to the MASTER account.
SIMPLE PLUS-X GUEST REGISTRATION
The Simple Guest registration method is a phenomenal way to attach guests, colleagues, exhibiting staff, etc. to a main registration. However, the main registrant is not required to input the information for each of their earned Simple Guest slots.
If you decide to proceed with Simple Guest, there is a way to request an email address from these registrants (read the Simple Guest help article that is hyperlinked above for more information on this). Thus, capturing an email address for a Simple Guest would enable you to target them for messaging from the Communication Center.
Nonetheless, you will still have fewer filtering options in the Communication Center with Simple Guests. Read on to learn more about filtering implications of your event configuration, on the Communication Center.
Now for the less obvious. The Communication Center allows you to filter your distribution list via two registrant dimensions:
- 1) Registration Profile
- 2) Registration Item
Keep these in mind as you structure your event.
If you haven't already, read our help article on creating Custom Profiles to get a grasp on how to construct a profile.
Profiles can be thought of as registrant types. They represent unique registration forms that you tailor to a specific type of person, be they an attendee, sponsor, exhibitor, etc.
If you know ahead of time that you will need to send separate and custom communications to, say, event sponsors.... it would be an excellent idea to split out a custom profile for sponsors. This way, you can easily construct a distribution list that sends to all sponsors, with just a few clicks!
The items give you an even deeper and more granular way of filtering registrants. Let's say you have a number of classroom sessions throughout the course of your event. You know ahead of time that you will need to have the ability to communicate potential room changes, speaker updates and any other announcements to the list of attendees that signed up for each specific course.
Items are a great opportunity to execute this type of filtering! Not only does creating registration items give you the ability to attach date/time/location, business logic and room capacity.... we now know that items will give you the ability to filter your distribution lists (sent from the Communication Center)!