Navigation: EVENT BUILDER > EVENT BASICS > DESCRIPTION & KEYWORDS on left menu
DESCRIPTION & KEYWORDS
The Description & Keywords tool in your Event Builder is an important step in creating a full event. Increase SEO and level up your event page's marketing instantly with the help of this utility.
EVENT DESCRIPTION
This is the main description that will appear front and center on your event homepage. This editor is not meant to handle embedded imagery, so stick to text here. If you leave this box blank, the description box on your event website will not appear.
KEYWORD & SUMMARY OPTIONS
Registrants and visitors to your registration site are able to save the event to their calendar. This is facilitated through the webpage (if you show the save to calendar link) or through emails from the system.
By default, the calendar entry for an event will use the NAME of the event for the name of the calendar entry. Also by default, the description of the calendar entry will be use the EVENT DESCRIPTION
If you want to add a description to the calendar entry, you can add that in the Event Builder under Event Basics > Description & Keywords. Scroll down to the KEYWORD & SUMMARY OPTIONS sections and enter the description in the Summary field. This will used in place of the EVENT DESCRIPTION for the calendar entry.
Keywords will help search engines with identifying your event and connect them to relevant searches. You can add keywords separated by commas to the event site. These won't show to the public but will be saved with the event site where search engines can pick them up.
NOTE: REGISTRATION PANEL PROMO TEXT has MOVED to ACTIVE & PUBLISH > PUBLISHING OPTIONS. This is only available when using the CLASSIC TEMPLATE under WEBSITE > DISPLAY OPTIONS.
This block of text appears directly above your registration button(s) on your event homepage; however, this block of text is only compatible with the Classic Web Template. Here is a step by step guide to activating this feature:
- Enter the WEBSITE section of the Event Builder
- Click the DISPLAY OPTIONS tool on the left
- Click to use the CLASSIC layout
In the EVENT BUILDER, click the ACTIVATE & PUBLISH tab atop the screen. Click Publishing Options on the left.
Edit the REGISTRATION PANEL PROMO TEXT