The Communication Center on the Dashboard allows you to create segmented email distributions that target specific groups of your registrants.
The way in which you setup your event registration will impact your options for targeted email communications.
The main factors to consider when setting up your event for an effective email communication strategy:
- EMAIL ADDRESS: if you need to contact registrants, make sure you are capturing the email
- REGISTRATION ITEMS: if you need to target registrants that selected certain options/sessions/activities, make sure you offer these options with registration items
- CUSTOM PROFILES: if you'd like the ability to send emails to specific types of registrants, then ensure you create a custom profile for those specific types of registrants
There are different methods of capturing registration in Eventsquid. It's important to know how these methods effect your ability to communicate with your registrants via email before you launch registration.
(1) Sub-Account Registrations
A great way to allow quick and easy registration is the sub-account method. This allows a master account email address to input multiple registrants underneath them. While this is useful, it doesn't require an email address from each individual sub-account; thus, all email communications would be sent to the MASTER account.
(2) Simple Plus-X Guest Registrants
The Simple Guest registration method is a great way to attach guests, colleagues, exhibiting staff, etc. to a main registration. However, the main registrant is not required to input the information for each of their earned Simple Guest slots.
If you decide to proceed with Simple Guest, there is a way to request an email address from these registrants (see VIDEO on Simple Guest setup for more information on this). Thus, capturing an email address for a Simple Guest would enable you to target them for messaging from the Communication Center.
That said, since Simple Guests do not fully register, you won't be able to filter them based on specific registration item/custom profile selected.
As mentioned above, you are able to filter Communication Center recipients based on two criteria from registration:
(1) Custom Profiles
Take a look at our help resources on CUSTOM PROFILES to make sure you are well-versed on these.
Profiles can be thought of as registrant types. They represent unique registration forms that you tailor to a specific type of person, be they an attendee, sponsor, exhibitor, etc.
If you know ahead of time that you will need to send separate and custom communications to, say, event sponsors.... it would be an excellent idea to split out a custom profile for sponsors. This way, you can easily construct a distribution list that sends to all sponsors.
(2) Registration Items
Registration items give you an even deeper and more granular way of filtering registrants. Let's say you have a number of classroom sessions throughout the course of your event. You know ahead of time that you will need to have the ability to communicate potential room changes, speaker updates and any other announcements to the list of attendees that signed up for each specific course.
Items are a great opportunity to execute this type of filtering. Not only does creating registration items give you the ability to attach date/time/location, business logic and room capacity.... we now know that items will give you the ability to filter your distribution lists (sent from the Communication Center)!