Event Builder > Website > Sponsor Manager
Deliver value to your sponsors by displaying them on your website and connecting them with engaging event content. Allow your attendees to contact your sponsors through the system or join in on a live conversation.
Within the Sponsor Manager, you are able to:
- Add sponsors to your event
- Upload sponsor logos and refine the display
- Create sponsorship levels
- Define display options by sponsor
- Connect engagement tools to your sponsors
Creating Sponsor Levels and Adding Sponsors
If there is a different term you use for "sponsors" (e.g. partners, etc.) you may enter it in the "Sponsor Label" area and the system will use that term on display pages. You may also optionally add a sponsor page blurb that will display on any dedicated sponsor pages.
Sponsor Levels
The system allows you to create as many sponsor "levels" as you need for your event. Typically levels or tiers help communicate the commitment level of your sponsors or their areas of focus.
To add a level, click
Once your level is created, give it a name and select the logo display size for the level (small, medium, large).
You can set the maximum number of logos to display on each "display row". The lower the number, the more prominence each individual logo will get. You may also add a level description for any special notation.
If you need to edit a level once you create it, simply click on the gear icon in the level bar.
You can adjust the order of sponsor levels by clicking the up/down arrow on the lefthand side of the level bar and dragging the level to the position you want.
Adding Sponsors
Once your levels are created, you are ready to add your sponsors. Click the + icon on the level bar or click the area beneath the level bar to add a sponsor.
The system will show all of the sponsors under your organization account (all sponsors you've had across your entire set of events). Click the Add button next to the sponsor you'd like to add to the level. If you don't see you sponsor on the list, click "I don't see my sponsor. Add Now."
To create your sponsor, enter your key information:
- Sponsor Name
- Sponsor Website (this is required if you want to have the sponsor logo linked to their website)
- Contact Name
- Contact Email (this is required if you want to enable Instant Contact for the sponsor)
- Contact Phone
After clicking Save, your sponsor will be created!
To upload your sponsor's logo, click "Click here to upload logo". You can either drag the logo to the area or click Upload to select it from your computer.
Fine tune the logo to ensure a professional display on the site:
- Use the zoom slider to adjust the size of the logo
- Click and drag the logo to adjust the position
- You will see three guides that correspond to the logo size options for the Sponsor Levels
Once you've saved the logo to the sponsor, you can edit at any time. Simply click "Edit Logo" beneath the logo.
You'll see the same tuning controls as when you first uploaded the logo. If you need to REPLACE the logo for the sponsor altogether, simply click the "Replace" button below the logo in edit mode.
Sponsor Settings within Your Event
You can adjust the position of the sponsor within level by clicking and moving it to the preferred placement. Once you've added a sponsor to a level, you will want to configure the sponsor for your event. Click on the sponsor logo you wish to edit.
Basic Information
Under the Basic Information tab, you can enter the promotional copy for the sponsor. This will show on the dedicated sponsor page within the system.
Display Options
Under the Display Options tab, you have a myriad of choices to customize the presentation of your sponsor within your event.
Website & Mobile Display
Clicking Logo. Set the behavior you want for when attendees / site visitors click on the logo of your sponsor.
- Links to dedicated sponsor page on website/mobile. This is the recommended setting for most sponsor levels as it provides the most value for your sponsors and it keeps the viewer within your event site.
- Links to sponsor website. This will bring the viewer to the sponsors website you defined under sponsor basics. This option will be disabled if there is no sponsor website or if it is removed.
- Does nothing. The logo will be display only (no action when clicked).
Feature logo on website homepage. This will add the sponsor to the "featured sponsor" section on your event website.
Feature logo on mobile home & splash pages. This allows you to feature the sponsor logo on the mobile version of your event site.
Display company name below logo. Use this for sponsors whose logos aren't familiar to most.
VEO Display
You can define a different set of display options that define the behavior from within the Virtual Event Organizer.
Clicking Logo. Set the behavior you want for when attendees / site visitors click on the logo of your sponsor.
- Links to dedicated sponsor page on VEO. This is the recommended setting for most sponsor levels as it provides the most value for your sponsors and it keeps the viewer within your event site.
- Links to sponsor website. This will bring the viewer to the sponsors website you defined under sponsor basics. This option will be disabled if there is no sponsor website or if it is removed.
- Does nothing. The logo will be display only (no action when clicked).
Display this organization in the Virtual Event Organizer "Sponsor" roll up area. Enabling this will add a tab to the VEO that presents your sponsors by level. The tab name will use the label you have set in the Sponsor Manager.
Display company name below logo. Use this for sponsors whose logos aren't familiar to most.
Global Display
Display Logo in Greyscale. This will display the sponsor's logo in black and white
Display phrase beneath logo. Use this option to display the sponsor's tagline
Sessions and Resources
This section allows you to bind a sponsor to one or more sessions/classes you have on your agenda. You will also see any resources that are bound to the sponsor (this is set under On Demand Resources).
Under this tab, you can enable/set up two value-add elements for your sponsors.
Instant Contact. This enables a feature where your event attendees can send an inquiry directly to your sponsor. Simply check the box to activate it (note that the sponsor email address must be present under Basic Information).
The attendee is able to send a message by clicking on "Instant Contact Request".
Live Meeting. Allow your sponsor to engage with your event attendees in real time! Your sponsor can use a live streaming platform (e.g., Zoom, Microsoft Teams, etc.) of their choice and set a schedule for their sessions.
- Live Streaming link. Enter the meeting link.
- Schedule. First click on the days of the week for the live streaming session (note: the system allows for a seven day schedule within your event). Then choose the timeframe and click Add. This will create the schedule for the Live Meeting.
The "LIVE STREAM CONVERSATION" button will become active based on the schedule you have set. Attendees may click "See live stream schedule" to reveal the timetable for the sponsor's live meetings.